Serving up a storm at the Hawthorns

As part of the WBA FC Women and Girls’ sponsorship, Maple Products from Quebec had the opportunity to sponsor a men’s fixture at The Hawthorns, promoting the brand in front of over 25,000 football fans and sports consumers.

As well as a pitch side presentation, photo opportunity and film shown on the big screens in the stadium, we worked with head chef Felan Hennigan to develop a maple infused menu for the hospitality suites on the day.

Chef Hennigan said it was a pleasure to work with such a delicate yet diverse product and incorporated it into three beautiful dishes, which were incredibly well received in hospitality on the day.

Starter

Maple cured salmon, using maple sugar, lemon and dill crème fraiche, tartare potato.

Main

Maple glazed short rib of beef, horseradish mash, carrots, spinach, port reduction.

Dessert

Sticky maple pudding, served in a tin, whisky and date compote, rum and raisin ice cream.

Maple glazed short rib of beef, horseradish mash, carrots, spinach, port reduction

Maple cured salmon, using maple sugar, lemon and dill crème fraiche, tartare potato

Sticky maple pudding, served in a tin, whisky and date compote, rum and raisin ice cream

where your produce is from map infographic

Did you know?

Québec exports its maple products to more than 50 countries

Everywhere it goes, consumers of all ages appreciate maple’s unique flavour.

Scientists are studying maple’s potential health benefits

Studies now underway include those on the antioxidant properties of the polyphenols naturally present in maple syrup, with a recent study indicating that maple syrup is better for cardiometabolic health than refined sugar.

Maple syrup can be used as a sugar substitute in most recipes

In cake and most dessert recipes, for each 250ml (1 cup) of syrup used, simply reduce the stipulated amount of liquid (water, milk, juice, etc.) by 60ml (1/4 cup).

A natural source of energy

Maple syrup is a natural source of energy. Check out our recipes for food and drinks before, during, and after exercise.